If you’re considering hiring an SEO company, or perhaps you already have, then chances are you’ve invested some significant funds into both your website and your marketing efforts and you don’t want it to fail. As a company that provides complete website design and development services from conceptualizing a website to Pay-Per-Click advertising, no one wants you to succeed more than we do. But sometimes SEO clients get in the way of their own success.
First of all, SEO is search engine optimization of a web site’s content. This is a synonym for any or all of the activities related to optimization: primarily, keyword research, linking campaigns, web analytics, and content creation. The best SEO campaigns work not because the client hands over all decision-making to the SEO professional, but because there is a balance between the client’s in-depth understanding of their business, and the advice of the SEO pro. SEO professionals are discreet when making changes to a client’s site, and understand that the best SEO happens “behind the scenes,” so to speak. It should be relatively invisible and only serve to increase the usability and relevance of the content on your site.
There are two things that are crucial to the success of an SEO campaign:
1. Clients must be involved in the SEO campaign. We ask that our clients not only implement our recommendations in a timely manner, but that they share their knowledge of their business with us to develop long-term strategies for success.
2. Clients must get over their “tweakophobia.” You have to trust us. This means having a willingness to adapt to change. We can’t help if you don’t want changes made to your site. If you don’t want to change how your page titles look, or you don’t want to target keywords in your text, or you don’t like the way that links look “highlighted,” then why did you hire an SEO company? There is nothing wrong with clients asking questions, but most of the time making the right changes leads to positive results, and we wouldn’t make a recommendation to you unless we truly felt it would work.
If you get bogged down in the process and just aren’t comfortable allowing someone else to work on your site, it is possible to achieve high placement in the search engine results without using professional optimization services. After years in this business, we’ve seen all types of sites rank highly, but the sites that rank highly with poor optimization typically have something else going for them, such as high-profile brand recognition or a high-quality incoming link profile. So, if you don’t like the idea of letting someone else tweak your site, you will need to build your online success through focusing on an alternate area.
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